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it's worse to have sales but can't receive any money from receivable and become bad debt than no sales at all... incurred more costs but can't get bk the money and turn into profits..
maybe u have lots of share in this counter, but put this fact aside ..if u observed long enough in bursa counter, yes , what u said is true, losing money companies may not necessarily share price drop, but provided there are some good news or hope around to keep it sustainable.
meanwhile , we can't deny the fact that many queue at buy side or sell side is also part of the tactic of banker to achieve their goals , be it to accumulate more at lower price or to make sure price goes up high enough