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HSS Holdings Bhd has entered into a three-year collaboration with Eco-Shop Marketing Bhd to launch the Sinar Blind Box Birthday Cake, as the bakery products manufacturer expands into the growing blind-box product segment.
This collaboration with Eco-Shop is a smart move to tap into the hype and boost their recurring revenue streams. The blind box trend is quite addictive so expect better margins if this segment really takes off for them.
