So much money spent on celebrities, ambassadors and branding campaigns, yet the share price keeps falling.
Investors were promised growth, expansion and “wellness ecosystem”, but the market clearly is not convinced. Since listing, the stock has dropped heavily while shareholders continue suffering losses.
A strong company should prove itself through earnings quality, cash flow and shareholder value — not just expensive marketing and K-pop ambassadors.
Maybe it’s time for investors to wake up and ask: who is really benefiting from all these expansion stories? �