Senheng New Retail Berhad is a Malaysia-based investment holding company. The principal activities of its subsidiaries primarily involve the retail of consumer electrical and electronics products, provision of captive insurance, and distribution of household and information technology gadget products. Its segments include the Trading Division and the Warranty Division. The Company retails approximately 10,000 stock keeping units from over 280 international and local brands, featuring a comprehensive range of digital gadgets, audio-visuals, home appliances, and related products. It offers three types of additional warranties to augment the accompanying manufacturer’s warranty for products purchased through its PlusOne extended warranty, V-Care extended warranty, replacement warranty, and mobile protection plan. It has over 125 physical stores in West and East Malaysia, including Senheng stores, Grand Senheng stores, Grand Senheng Elite stores, Grand senQ digital stations, and others.

Website: https://www.senheng.com.my/