By securing these lands at an 8% discount to market value (valued at RM49 million), Ecofirst is positioning itself to capitalize on the high-demand expat market near the Penang International Airport and Bayan Lepas industrial hub.
-Target Price (TP): RM0.450
-Current Price: RM0.330 (as of Jan 30, 2026)
-Upside: +36.4%

EcoFirst isn’t slowing down, and its blueprint for 2026 makes that clear, the company is targeting the Q2 2026 launch of a new mixed-development project in Jade Hills, Kajang, focused on “attainable” affordable luxury housing with an estimated Gross Development Value of over RM400 million, while simultaneously pursuing the expansion of its landbanks in well-connected, strategic locations to support long-term growth.

From a technical perspective, as long as the 0.31–0.32 support zone continues to hold, the chart maintains a mild recovery bias. A reclaim of the descending trendline would improve near-term structure and open the path for a move back toward the 0.395 area, which represents the prior high-volume and resistance zone.